Brave New You 
Change Your Narrative, Transform Your Brand.
Break through the digital noise with authentic brand storytelling. We’ll help you craft a narrative that truly connects with your audience and makes you unforgettable.
Great stories happen to those who can tell them.
What’s Your Story?Great stories happen to those who can tell them.
What’s Your Story?Narrative Driven, Branding Services.
Brand narrative shape how people think, feel, and act towards business. By leading with story, we create deeper emotional connections that drive long-term loyalty and growth.
What’s Your Story?
New You.
We craft distinctive brand identities that help startups launch with confidence and clarity. You will receive a brand strategy, a brand story, a visual identity and all the assets you need to make a strong start. This will help you stand out in your target market, build instant credibility and accelerate customer trust.
Updating You.
We help growing organisations close the gap between who they've become and how they're perceived. Receive an updated brand strategy, a repositioned story, a refreshed visual identity, and an implementation roadmap. This will help you strengthen market positioning, revitalise relevance, energise internal culture and accelerate growth in new segments.
Aligning You.
We help leadership teams align their brand identity with new cultural aspirations to enable growth. Our collaborative workshops deliver brand-aligned cultural frameworks, behavioural KPIs, and implementation tools. This will help you embed brand values into consistent daily behaviours, transform culture into a competitive advantage, attract and retain talent with the best cultural fit.
Marketing You.
We turn your brand story into compelling marketing campaigns that drive sustainable growth. Get a strategic marketing playbook, content creation framework, and channel-specific execution plans. This will help you create consistent brand awareness, drive qualified lead generation and improve conversion efficacy.
Narrative Driven, Brand Transformations.
Brand transformation isn’t just about looking different — it’s about becoming different. When your brand evolves strategically, it drives growth, builds culture, attracts talent, and creates lasting market impact.
What’s Your Story?
More Than Just A Business
Like many founders, Shona's story began was rooted in a deep and genuine desire to uplift her target audience - in this case women business owners.
Wing Women
The original logo was a humble typeface logo in lower caps. We saw a disconnect between her powerful "phoenix story" and her brave promise to be her clients' "wing woman".
A Sense Of Community
Athena's wing would be worn proudly by her clients and evoke a sense of community. If you wore the badge, everyone knew what you stood for and you were among kindred spirits. We are all each others' wing-women.
Courage
Personal branding demands the courage to be vulnerable. Shona leaned firmly into her story and found creative ways to retell them, leveraging support from the community.
Bold Red
While renowned for her wisdom and strategic thinking, Athena, both in mythology and in business, is truly the Goddess of War.Spreading Wings, Elevating Athena.
Sometimes a business finds its niche through a founder's personal journey and challenges. This is a story of a woman whose brand and messages connected deeply with her fellow women. Every story shared evoked powerful emotions and resonated deeply with her audience.
Between Forbes And Stripe
Global fintech makes for an exciting rebranding exercise. Especially when it involves the letter "X".
A Global Network
With a clean typeface chosen for clarity and modernity, this logo's focus is on the stylised "X". As the focal point of the logo, the X symbolises opportunity, transformation, and connectivity — key aspects of Eden X’s marketplace for buying and selling businesses.
New Growth
The brand's vibrant green signifies growth, new beginnings, and digital transformation, aligning with the platform’s role in helping businesses transition and thrive. It's featured here with a simple, powerful message: Capital Without Borders.
UX That Brings Data To Life
New branding isn't just a logo, so the company's fresh persona flowed into a revised online marketplace with a focus on user experience — the natural next step in Eden X's brand transformation.
A Bold, Recognisable Emblem
The X plays a crucial role in reinforcing the brand’s identity, especially when used in building signage. As a standalone icon, it serves as a bold, recognisable emblem that conveys innovation, connectivity, and forward momentum.
"Here I Am"
With a well-defined visual identity backed by a sound roll-out strategy, people were starting to confidently recognise Eden X. They were ready to take on bolder advertising initiatives, saying "here I am" to new audiences.
Buy & Sell From Your Phone
Our hero X takes the spotlight again in the company's app icon. Bright, bold, and easy to find, Eden X has found a home on iPhones and Androids globally. Buying and selling businesses is literally at the user's fingertips.Engaging & Memorable
There's more to say, so we helped Eden X say it in style. A customised, branded presentation (that can be easily updated as necessary) solidifies the brand's message in a way that's engaging and memorable.FinTech Startup, Creating A Global Brand.
When an Australian startup secured institutional funding in Asia, a whole new market and segment of customers opened up. This called for a transnational rebranding exercise.
This is our story.
It's hard enough to choose a quality home builder — impossible when there are two companies with the same name. We had to help Sorensen & Co take their story back.
The Background
In a relatively small town, having two competing brands with similar names poses a significant risk. Sorenson & Co were losing leads because prospects were accidentally signing up to the wrong business. With neither business willing to part with the Sorenson name, the visuals become a critical differentiator and the messaging is more important than ever.
Owning The Work
As a local business, differentiation and exposure are key. We refreshed the logo, making is noticeably different from the competitor. Starting with construction fencing, our strategy was want to saturate the market so there could be no confusion between the two competing businesses.
Owning the History
Fencing variations included a heritage photo of the original Sorenson & Co founders — faces locals know, with the business name clear and bold, and something that couldn't be replicated by the competing business.
Owning The Reputation
We continued our exposure strategy by maximising visibility in high-traffic areas with bus stops. With carefully selected locations, these prime spaces provide prolonged and repetitive exposure. By placing Sorenson & Co branding where both the general public would repeatedly see it, we ensured the brand's identity became ingrained in the community’s consciousness.
Clarity Breeds Familiarity
Rather than loud, overly busy designs, we opted for a clean, refined aesthetic that reinforces the brand’s reputation for excellence and sophistication. Sleek typography ensures that every company vehicle is a seamless extension of the brand identity.Own The Story, Differentiating Sorenson.
An ex-employee sets up a company using a similar business name, creates confusion in the market, damages reputation and impacts business. Owning the narrative becomes critical.
Time for something new.
Specialising in tailored solutions for high-net-worth individuals and professionals, Abode was sophisticated in every way. Except one. Although their branding had served them well, it was time to elevate it so it could reflect the exemplary standard of their services.
A Nod to the Originial
Heritage matters. Rather than starting from scratch, we refined the existing logo to balance tradition with modern sophistication. The lion symbolises strength, protection, and prestige, aligning with Abode's commitment to safeguarding high-net-worth clients. The doorknocker gives a sense of belonging and exclusivity — this is a "club" you want to be a part of.With cleaner lines and a refined palette, the updated logo maintains its distinguished presence while ensuring a sleek, contemporary appeal.
A Clear & Captivating Website
Time to revamp the website. A clean yet engaging design draws users in without overwhelming them. The target audience are short on time and quick with decisions, so copy is captivating but to the point, while maintaining warmth and outlining clear next steps.
Details Matter
Adode's new stamp can be quickly applied to reinforce branding and give a personalised, handmade feel to collateral and documents. Something the big insurers can't replicate.
A First for Abode
Strategically placed in high socio-economic areas, these billboards are a first for Abode. Abode's clear message is supported by a sophisticated design, upholding the integrity of the business and new visual identity, and seen by thousands of passers-by each day.
A Touch of Class
In the insurance industry, elegant corporate stationary is a must, as is staying on-brand in every aspect of the business. When physical contracts and other paper documents are required, they're polished and professional. Just like our client.
Flexible & resilient.
Reversed out, the logo is quieter — perfect for applications where the white-on-gold may not be suitable and showing flexibility, possibilities, resilience with the branding — just like the insurance offerings.A modern refresh, Aligning Perception to Quality.
This insurance brokerage provides exceptional bespoke services for high-net-worth individuals. It was time to elevate their branding to the same standard as their offerings.
Communicating Purpose
A brand ethos video builds trust by humanising founders and articulating values, creating emotional connections that transform audiences from casual browsers into loyal community members and advocates.
Unscripted Sincerity
Brand "why" videos showcase genuine, unscripted sincerity from founders, creating authentic connections that help customers feel personally invested in your mission and values.
Trust Building
Client stories bring your brand promise to life through authentic testimonials, showing potential customers exactly what their experience will be like—creating trust through real results.
Lightning in a Bottle
Videos capturing your brand's journey and founder passion create memorable emotional connections, transforming your history into a story customers want to be part of.
Simply Simplifying
FAQ videos transform complex information into digestible visual answers—a thoughtful alternative to text that respects your customers' time while simplifying their decision process.Authenticity & Humanity, Video Narratives.
Brand videos transform abstract values into visceral experiences, creating emotional connections impossible through static visuals alone. They don't just tell your story—they make audiences feel it.
More Than Just A Business
Like many founders, Shona's story began was rooted in a deep and genuine desire to uplift her target audience - in this case women business owners.Wing Women
The original logo was a humble typeface logo in lower caps. We saw a disconnect between her powerful "phoenix story" and her brave promise to be her clients' "wing woman".A Sense Of Community
Athena's wing would be worn proudly by her clients and evoke a sense of community. If you wore the badge, everyone knew what you stood for and you were among kindred spirits. We are all each others' wing-women.Courage
Personal branding demands the courage to be vulnerable. Shona leaned firmly into her story and found creative ways to retell them, leveraging support from the community.Bold Red
While renowned for her wisdom and strategic thinking, Athena, both in mythology and in business, is truly the Goddess of War.Spreading Wings, Elevating Athena.
Sometimes a business finds its niche through a founder's personal journey and challenges. This is a story of a woman whose brand and messages connected deeply with her fellow women. Every story shared evoked powerful emotions and resonated deeply with her audience.
Between Forbes And Stripe
Global fintech makes for an exciting rebranding exercise. Especially when it involves the letter "X".A Global Network
With a clean typeface chosen for clarity and modernity, this logo's focus is on the stylised "X". As the focal point of the logo, the X symbolises opportunity, transformation, and connectivity — key aspects of Eden X’s marketplace for buying and selling businesses.New Growth
The brand's vibrant green signifies growth, new beginnings, and digital transformation, aligning with the platform’s role in helping businesses transition and thrive. It's featured here with a simple, powerful message: Capital Without Borders.UX That Brings Data To Life
New branding isn't just a logo, so the company's fresh persona flowed into a revised online marketplace with a focus on user experience — the natural next step in Eden X's brand transformation.A Bold, Recognisable Emblem
The X plays a crucial role in reinforcing the brand’s identity, especially when used in building signage. As a standalone icon, it serves as a bold, recognisable emblem that conveys innovation, connectivity, and forward momentum."Here I Am"
With a well-defined visual identity backed by a sound roll-out strategy, people were starting to confidently recognise Eden X. They were ready to take on bolder advertising initiatives, saying "here I am" to new audiences.Buy & Sell From Your Phone
Our hero X takes the spotlight again in the company's app icon. Bright, bold, and easy to find, Eden X has found a home on iPhones and Androids globally. Buying and selling businesses is literally at the user's fingertips.
Engaging & Memorable
There's more to say, so we helped Eden X say it in style. A customised, branded presentation (that can be easily updated as necessary) solidifies the brand's message in a way that's engaging and memorable.FinTech Startup, Creating A Global Brand.
When an Australian startup secured institutional funding in Asia, a whole new market and segment of customers opened up. This called for a transnational rebranding exercise.
This is our story.
It's hard enough to choose a quality home builder — impossible when there are two companies with the same name. We had to help Sorensen & Co take their story back.The Background
In a relatively small town, having two competing brands with similar names poses a significant risk. Sorenson & Co were losing leads because prospects were accidentally signing up to the wrong business. With neither business willing to part with the Sorenson name, the visuals become a critical differentiator and the messaging is more important than ever.Owning The Work
As a local business, differentiation and exposure are key. We refreshed the logo, making is noticeably different from the competitor. Starting with construction fencing, our strategy was want to saturate the market so there could be no confusion between the two competing businesses.Owning the History
Fencing variations included a heritage photo of the original Sorenson & Co founders — faces locals know, with the business name clear and bold, and something that couldn't be replicated by the competing business.Owning The Reputation
We continued our exposure strategy by maximising visibility in high-traffic areas with bus stops. With carefully selected locations, these prime spaces provide prolonged and repetitive exposure. By placing Sorenson & Co branding where both the general public would repeatedly see it, we ensured the brand's identity became ingrained in the community’s consciousness.Clarity Breeds Familiarity
Rather than loud, overly busy designs, we opted for a clean, refined aesthetic that reinforces the brand’s reputation for excellence and sophistication. Sleek typography ensures that every company vehicle is a seamless extension of the brand identity.Own The Story, Differentiating Sorenson.
An ex-employee sets up a company using a similar business name, creates confusion in the market, damages reputation and impacts business. Owning the narrative becomes critical.
Time for something new.
Specialising in tailored solutions for high-net-worth individuals and professionals, Abode was sophisticated in every way. Except one. Although their branding had served them well, it was time to elevate it so it could reflect the exemplary standard of their services.A Nod to the Originial
Heritage matters. Rather than starting from scratch, we refined the existing logo to balance tradition with modern sophistication. The lion symbolises strength, protection, and prestige, aligning with Abode's commitment to safeguarding high-net-worth clients. The doorknocker gives a sense of belonging and exclusivity — this is a "club" you want to be a part of.With cleaner lines and a refined palette, the updated logo maintains its distinguished presence while ensuring a sleek, contemporary appeal.
A Clear & Captivating Website
Time to revamp the website. A clean yet engaging design draws users in without overwhelming them. The target audience are short on time and quick with decisions, so copy is captivating but to the point, while maintaining warmth and outlining clear next steps.Details Matter
Adode's new stamp can be quickly applied to reinforce branding and give a personalised, handmade feel to collateral and documents. Something the big insurers can't replicate.A First for Abode
Strategically placed in high socio-economic areas, these billboards are a first for Abode. Abode's clear message is supported by a sophisticated design, upholding the integrity of the business and new visual identity, and seen by thousands of passers-by each day.A Touch of Class
In the insurance industry, elegant corporate stationary is a must, as is staying on-brand in every aspect of the business. When physical contracts and other paper documents are required, they're polished and professional. Just like our client.Flexible & resilient.
Reversed out, the logo is quieter — perfect for applications where the white-on-gold may not be suitable and showing flexibility, possibilities, resilience with the branding — just like the insurance offerings.A modern refresh, Aligning Perception to Quality.
This insurance brokerage provides exceptional bespoke services for high-net-worth individuals. It was time to elevate their branding to the same standard as their offerings.
Communicating Purpose
A brand ethos video builds trust by humanising founders and articulating values, creating emotional connections that transform audiences from casual browsers into loyal community members and advocates.
Unscripted Sincerity
Brand "why" videos showcase genuine, unscripted sincerity from founders, creating authentic connections that help customers feel personally invested in your mission and values.
Trust Building
Client stories bring your brand promise to life through authentic testimonials, showing potential customers exactly what their experience will be like—creating trust through real results.
Lightning in a Bottle
Videos capturing your brand's journey and founder passion create memorable emotional connections, transforming your history into a story customers want to be part of.
Simply Simplifying
FAQ videos transform complex information into digestible visual answers—a thoughtful alternative to text that respects your customers' time while simplifying their decision process.Authenticity & Humanity, Video Narratives.
Brand videos transform abstract values into visceral experiences, creating emotional connections impossible through static visuals alone. They don't just tell your story—they make audiences feel it.
Narrative Driven, Branding Process.
Great design isn't born from trends—it emerges from powerful brand narratives. We flip the traditional approach, letting your unique story inspire visual choices that truly mean something.
What’s Your Story?Brand Strategy.
Authenticity begins with knowing yourself. We run engaging workshops to uncover and define your true brand identity. We define your story, messages and how you want to be perceived.
Asset Creation.
Here's where your identity is brought to life. Your story finds expression in a logo, website, video, sounds and other brand assets. Every touchpoint is consistent, meaningful and evocative.
Go-To-Market.
Meet your audience with confidence. We hit publish and systematically roll out your brand across all platforms - web, social media, signage, billboards and more.
Narrative Driven, Branding Team.
We challenge the status quo of surface-level branding by going deeper, thinking bigger, and staying true. Our collaborative team uncovers authentic narratives that drive real transformation, not just trendy makeovers.
What’s Your Story?
What’s Your Narrative?
We challenge the status quo of surface-level branding by going deeper, thinking bigger, and staying true. Our collaborative approach uncovers authentic narrative that drive real transformation, not just trendy makeovers. We flip the traditional approach, letting your unique story inspire great design that truly mean something.
Give us an overview of where you’re at and where you’re heading. We’ll then reach out and arrange a time to chat further.
